I've used them in the past for WoW add-ons too, looking at their revenue they're taking in $3 million dollars a year, but only $180,000 dollars a year comes from subscription charges.

But that's a hell of a lot of money being earnt from advertising, that's 25,000 MMO players subscriptions for a year I'm always surprised how much revenue they manage to make out of adverts when I seem to take very little notice of them myself. I wonder what they got paid for adverts like this though.

Actually, I missed the biggest question this story raises, what do they need $6 million for if they already have revenues of $3 million dollar a year rolling in? I'm intrigued to see what they are planning here.