
 Rank: Admin Groups: Administration
Joined: 10/20/2007 Posts: 1,525 Points: 3,139
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Quote:“The revised Guides also add new examples to illustrate the long standing principle that “material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed. These examples address what constitutes an endorsement when the message is conveyed by bloggers or other “word-of-mouth” marketers. The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement.” Cash? Swag? Free Game Accounts? How does this affect MMO Bloggers? General Gaming Bloggers? FTC Publishes Final Guides Governing Endorsements, Testimonials FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments
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 Rank: Admin Groups: Member
Joined: 10/31/2007 Posts: 224 Points: 696
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