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PC Gaming, online games fastest growing by market share Options
Lomax
Posted: Monday, August 03, 2009 6:20:32 AM


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I remember hearing on a podcast I think about how PC gaming seems to be in decline with the local store only having a couple of shelves of games (might be the video cast, still only gotten around to watching part of the first one - much easier to listen to the podcast at work!).

When I strolled down to the local Game store and took a look in there it was the same story, they had 2 shelf units of PC games and about 26 shelf units of console games. But yet according to this story

Quote:

We take a step to the world stage. 13 Billion dollars is the entire PC games market in 2008. In terms of the split, Chart Track [a UK-based market research firm] believes 24% is retail, 46% online revenue services (i.e. Subscriptions, micro-transactions), 22% is digital distribution and 8% is ad-revenue...All this compares to 32 billion dollars from all console sales.


Original story here

Its pretty big, I'm not sure what the digital distribution is here, I'd not expect it to match the amount paid for retail boxes of the game, yet it appears to do so.

One thing that is missing though is the split between retail stores and online stores with the 24% that is retail, I'm pretty sure that its going to be the lions share sold online, yet its true that retail sales have really dropped at games stores.

Wondering here if I'm too old fashioned to want to see PC games in stores rather then online? Or will the reduction in the number sold in retail stores eventually cause the PC gaming to dry up due to less new gamers? I get the feeling that SOE should be booking prominent shelf end spots for the new EQ2 expansion if they want some serious success, and concentrating on retail stores and finding a way to get them to share the success could even be a game changer with the way the PC market is right now since it looks a neglected sector to me despite its size.

Still some advertising at all would be good :)
Cyanbane
Posted: Monday, August 03, 2009 5:06:13 PM


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I think it also depends on how they are computing profits. Everytime you see numbers you have to wonder if it compiles EQ2 sub costs and get $140 in profits from me every year? Yup. (which it should) but does that make 1 copy of EQ2 worth 3 copies of Dawn of War II? (which has free multiplayer)?

Gaming sales stats are such a confusing realm, the publishers/developers don't help either (like SOE who won't mention numbers on anything unless it is free realms).

Both articles were good reads though. I thought the gamasutra article bit about gamestop.com competing with steam was kind of laughable. I think gamestop.com is about two years too late.
Lomax
Posted: Tuesday, August 04, 2009 9:22:39 AM


Rank: One of the Main Weird
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Joined: 7/23/2008
Posts: 359
Points: 501
Location: UK, Tonbridge
Cyanbane wrote:
I think it also depends on how they are computing profits. Everytime you see numbers you have to wonder if it compiles EQ2 sub costs and get $140 in profits from me every year? Yup. (which it should) but does that make 1 copy of EQ2 worth 3 copies of Dawn of War II? (which has free multiplayer)?

Gaming sales stats are such a confusing realm, the publishers/developers don't help either (like SOE who won't mention numbers on anything unless it is free realms).

Both articles were good reads though. I thought the gamasutra article bit about gamestop.com competing with steam was kind of laughable. I think gamestop.com is about two years too late.


Its hard there to work out profits, all the figures they've given so far are just gross numbers, but it does surprise me how many people will go to steam to download something even though its the same price as the retail edition.

Real hard to guess how much each segment is worth as you say, just on pure profits digital download is always going to win on profits for the publisher, I do think that all the PC games companies are not valuing the retail's built in advertising enough (although SOE does show they consider retail important with free in game gifts, something other games haven't offered at all).
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