LinkHe states this has changed his mind because it is entirely based on a true conflict instead of pvp fluff (sound familiar).
After an enemy city is sacked (the ultimate end goal of the RvR) you get to loot and pillage for one day in real time! That is freakin awesome. Special dungeon unlocks and the enemy leaders are placed in stocks in your home city. The best game loot will be from looting the enemy city. This stuff is going to be great :)
Theo